Company adds the highly-effective bird-friendly products to its Emicool range, effectively supplementing emerging building standards designed to prevent bird collisions
November 08, 2021
Emirates Glass LLC, a subsidiary of Dubai Investments PJSC and one of the largest processors of flat architectural glass in the region, has signed an agreement with Feather Friendly Technologies Inc., based in Canada to be an authorized dealer of Feather Friendly® Bird Collision Technology across the UAE and the GCC region. The products, constructed of bird friendly materials, meet specified design standards and are intended to reduce bird strikes.
The partnership highlights the rising awareness and need for sustainable bird-friendly glass in architecture, providing architects a newly tested and safe glass choice for building facades providing good balance between transparency and reflectivity.
“With the modern building facades evolving at a rapid pace and with glass continuing to make up more and more of the external building envelope, it is likely that the number of birds affected by the glass collision problem, leading to fatal impacts, is on the rise and this technology is an answer to this problem. Our partnership with Feather Friendly Technologies Inc. is not only aimed at providing a solution, but is also aimed at reiterating the company’s support towards larger environmental issues through its products like climate change which derive a natural impact from the ecosystem around us”, said Rizwanulla Khan, Executive President, Emirates Glass LLC
“Unfortunately, our buildings have become a death trap for billions of birds each year,” said Paul Groleau, Vice President, Feather Friendly Technologies Inc. “This technology comprises of enhanced pattern that’s more visible to birds than it is to humans, which helps to prevent these collisions and ensures maximum transparency, while maintaining the aesthetical appeal of glass in architecture. It’s a huge leap forward for long-term conservation as well as our biodiversity and save migratory birds whose numbers are declining dramatically”.
Over the past decade there has been an upsurge of interest in protecting environment by protecting birds from fatal collisions with man-made structures, and this issue has been addressed by Feather Friendly® Bird Deterrent Technology, designed to protect birds while enhancing the building’s design. It is an easy-to-use and unobtrusive window application that is barely noticeable to humans but highly effective in allowing birds to ‘see’ the windows, allowing them to avoid deadly collisions. The technology is also endorsed by leading bird conservation organizations.